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Recent TV shows have captured audiences with intriguing stories and even more captivating wardrobes––for better or worse, that's up to you. Nonetheless, television and movies have a major influence on the the spark of "it" items as they appear on the silver screen and on to our iPhone screens. Ultimately, this has been a driver for sparking searches and, ultimately, sales. Ahead, read for a few of-the-moment examples.
Emily in Paris, Metallic Boots
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Emily in Paris is a fan favorite, not only for it's juicy drama but absolutely statement-making outfits. Metallic boots are a viral item that made an appearance several times in the show, bringing even more extravagance to each outfit they were paired with. A safe bet trend, metallic boots are most saturated in the luxury market and up +54% to last year––our tip, think beyond silver as colored metallics are an emerging trend to watch.
Wednesday, Gothcore
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Tim Burton's Wednesday captured hearts despite Wednesday Addams' heartlessness. This quirky character brought rise to gothcore ––a TikTok trend–– and goth inspired makeup. Goth Makeup (+18% to LY) is up +400% in social buzz due to the show's success bringing dark lips (+19% to LY) and downturned eyeliner (+61% to LY) to the forefront of goth beauty.
Gossip Girl, Varsity Jacket
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The Gossip Girl reboot has brought about another generation of private school students, gawdy gossip and preppy (+49% to LY) fashion. An iconic piece, the varsity jacket, is a staple within the show and has an extreme search volume among consumers. Varsity jackets are +45% to last year with social buzz +126% to last year as well. This nostalgic necessity is coming back into mainstream with a new age twist.
White Lotus, Caftans
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The award winning show White Lotus has become known for its incredible actors and tropical styles. Jennifer Coolidge's character Tanya has an affinity for caftans (+4% to LY)––perfect timing for the Resortwear season! Caftans are an emerging trend with a high search volume, most saturated in the luxury market. More specifically, chiffon caftans are trending +95% to last year and growing.
