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July 2023 Top Trends

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From summer-loved statement pieces to it-girl makeup trends, these are the July 2023 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.

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While apparel has been leaning minimalistic (think #QuietLuxury), jewelry is having a whimsical moment. Charms like the chunky heart necklace (+214% to LY) are on the rise (much in thanks to TikTok) while seasonal trends like straw earrings (+128% to LY) are performing well, too. Plus, fashion-forward consumers are looking for items like permanent anklets (+117% to LY) as well as pave earrings (+113% to LY).


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This summer, menswear shoppers are searching for shorts for a variety of occasions. From a fashion standpoint, mens baggy shorts (+51% to LY) and mens cut off shorts (+96% to LY) are gaining traction––despite what your personal preferences on the matter may be. Mens olive shorts (+66% to LY) and activity-ready mens yoga shorts (+53% to LY) are resonating, too.


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Mermaidcore (+1,597% to LY) is undeniably one of the most popular aesthetics of the season, especially when it comes to beauty. Mermaid makeup is an emerging trend up +103% to last year as makeup gurus are loving the mermaid tears (+194% to LY) look, utilizing glitter and even face pearls (+5% to LY). Similarly, mermaid hair (+50% to LY) is the perfect beach hairstyle with mermaid waves up +11% to last year in searches.


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Hair clips are a girl’s go-to accessory to spice up any look. Metallic hair clips are a safe bet trend up +142% in searches to last year. Pearl claw clips (+321% to LY) and bow hair clips (+82% to LY) are top picks, especially for back-to-school looks for the fall. A popular TikTok trend, mini hair clips are +43% to last year available in all sorts of bright colors and fun shapes.

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