From romantics to men's grooming, these are the February 2023 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.
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Romance is in the air and translating into sweet styling cues this season. Within jewelry, pearl drop earrings are up +14% in average weekly searches to last year and the ribbon choker is making a comeback at +82%. Velvet platforms are capturing attention at 160% to last year and the black organza dress is up +154% to last year, too.
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Men’s grooming is taking over social media as men are investing in their personal care and keeping clean cut facial hair. Beard wash (+13% to LY) and the shave brush (+26% to LY) are emerging trends in the market along with stubble cream (+47% to LY). Men’s pomade is +32% to last year, experiencing accelerated growth in the Specialty/DTC market.
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Consumers are refocusing on body care with the help of various beauty tools. Body brushes (+21% to LY) are an emerging trend with Esker as the top selling brand. Facial toning devices (+30% to LY) like Nuface’s toning device became popular via Tik Tok. Scalp scalers (+38% to LY) and body planes (+11% to LY) are also emerging body care trends.
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Tee shirts are a classic, making them an assortment staple. Girls rainbow t-shirts (+86% to LY) and girls oversized tees (+200% to LY) are emerging trends whereas taco t-shirts (+82% to LY) as well as gamer tees (+84% to LY) are growing in searches and popularity right now.
To learn more about trends that are growing — and dying, please contact hello@trendalytics.co.
