February 2025 Top Trends

Image Source: Flordalis Espinal / Refinery29

From resort-ready apparel and accessories to fragrance fever, these are the February 2025 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.

Resort season is upon us, bringing swimwear and beach-worthy apparel and accessories to the forefront of womenswear. In swimwear, the rose bikini (+68% to LY) and leopard bikini (+44% to LY) are consumer favorites. Silk caftans (+78% to LY) worn on and off the beach are on the rise with oversized sunglasses (+85% to LY), too.

Men are looking for trendy add-ons to elevate any look. Mens ascots (+144% to LY) have been seen within the street-style set, proving popular, along with mens rimless sunglasses (+59% to LY). The mens pocket watch (+43% to LY) is making a comeback and mens fisherman sandals (+117% to LY) are in-demand for the coming spring and summer seasons. 

Recently we have noticed an uptick in all things fragrance. Perfume subscription boxes are up +371% in searches to last year, and consumers are favoring non toxic fragrances (+156% to LY) alongside cherry fragrances (+107% to LY). And, custom scents (+84% to LY) are on the rise allowing for a signature scent as well as a fun DIY experience. 

The Spring season is just around the corner, and we are seeing easy breezy styles emerge with girlish flair. For example, bow skirts (+66% to LY) are a safe bet trend and bunny shorts (+21% to LY) are on the rise just in time for Easter. Gingham is a childrenswear favorite too, like gingham shorts (+282% to LY) and the gingham jacket (+98% to LY). 

To learn more about trends that are growing — and dying, please contact hello@trendalytics.co.