December 2024 Top Trends

From holiday-ready hair to must-have accessories, these are the December 2024 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.

Accessorizing is essential during the holiday season—think beaded clutches, eye-catching heels and luxurious jewelry to elevate any holiday look. Currently, wristlet clutches are +218% in searches to last year and burgundy heels are +188% to last year. And in jewelry, jade jewelry (+79% to LY) and ruby jewelry (+68% to LY) are having a moment within the market.

Suede has proved to be an it-fabrication of the season. Within menswear, we are seeing the suede belt (+98% to LY), suede jacket (+275% to LY), suede sneakers (+81% to LY) and mens suede clogs (+69% to LY) grow within the market.

With the rise of the bob, short cuts (+150% to LY) are the new trend. The cub cut (+672% to LY) is an edgy take on the bob style and has gained traction on social media with 84M views on TikTok. Blowouts (+68% to LY) and tousled hair looks (+102% to LY) are go-to styles, too.

Cozy pajamas are essential when it comes to Christmas. Christmas pajamas are up +40% in market adoption to last year and are currently a top market mover. Other styles like striped pajamas (+29% to LY), fleece pajamas (+4% to LY) and cheetah slippers (+87% to LY) are consumer favorites as well.

To learn more about trends that are growing — and dying, please contact hello@trendalytics.co.