From fresh fragrances to preschool preppy, these are the April 2023 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.
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Even with warmer weather arriving, we’re still talking about boots––plus, with skirts being a focal point of spring fashion, it’s no surprise that the coolest styling cue is with boots. Currently, we’re seeing foldover boots (+1,105% to LY), tall western boots (+99% to LY), and the platform wedge boot (+91% to LY) rise while kitten heel flip flops (+600% to LY) are the first spark of a new season.
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The boys are making a case for the best dressed during wedding season this year as trend-forward yet elevated items like mens silk blazer (+217% to LY), rose gold cufflinks (101% to LY), mens suit pants (9% to LY), and bespoke tailoring (+67% to LY) are trending for consumers.
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Fresh smelling fragrances are top picks for the warmer seasons including scents like pistachio perfume (+278% to LY), cedarwood perfume (+73% to LY) and musk perfume (+81% to LY), with pistachio, especially, garnering much buzz on TikTok. Interestingly enough, Liz Claiborne perfume (+63% to LY) and body mists are a fan favorite right now––talk about a throwback.
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Retro prep is taking over adult markets and this is being reflected in childrenswear, too. Boys seersucker pants are a summer favorite with searches +51% to last year. The boys sweater vest (+38% to LY) and quarter zip sweater (+62% to LY) are preppy classics. The girls pleated dress (+55% to LY) is experiencing accelerated growth, expected to grow for months to come.
To learn more about trends that are growing — and dying, please contact hello@trendalytics.co.
