We've rounded up the top 100 search terms of 2025 within Women's Fashion, Men's Fashion, Kid's Fashion, and Beauty. Check out a limited selection and download the full report below.

WOMEN'S FASHION 

Women’s fashion felt fresh and feminine this year, taking cues from the runways when it came to color, print, and silhouette; it felt like a return to luxury as the leader. And, statement-making accessories from updated sneakers to chunky jewelry were key.

1. Sneakerina +35,317% to LY
2. Coach Brooklyn Bag +29,907% to LY
3. Chanel 25 +8,978% to LY
   
4. Bubble Hem Jacket +8,629% to LY
   
5. Sneex +5,086% to LY
   

MEN'S FASHION

Menswear saw elevated updates throughout the year. Luxury leisure emerged in the market, striking silver accessories became staples, nostalgic nods elevated everyday wear, and sweaters laid a foundation for updates.

1. Fisherman Core +31,487% to LY
2. Celine Flared Jeans +15,230% to LY
3. On Cloud 6 +7,378% to LY
4. Polka Dot Swim Trunk +1,233% to LY
5. Luxury Athleisure +1,074% to LY

KIDS' FASHION

From animal kingdom-inspired styles, trendy looks taken from Womenswear, and outdoor worthy apparel, there was a bit of everything in Childrenswear this year.

1. Labubu +7,091% to LY
   
2. Baby Adidas Track Suit +543% to LY
3. Butterfly Print T Shirt +482% to LY
4. Ladybug T Shirt +477% to LY
5. Girls Utility Pants +471% to LY

BEAUTY

When it came to the beauty space, consumers wanted to be active participants. This played out through the rise in values-driven products by voting with their dollar, and we saw social-native trends especially take off within the beauty space, both online and in stores.

1. Night Luxe +7,159% to LY
   
2. Eco Friendly Hair Brush +2,317% to LY
   
3. Cruelty Free Makeup +1,717% to LY
   
4. Vegan Makeup +1,503% to LY
   
5. Sulfate Free Body Wash +1,432% to LY
   
   

To learn more about trends that are growing — and dying, please contact hello@trendalytics.co.