The Top 10 Runway Beauty Trends of Fall/Winter 2026

The top beauty trends of Fall/Winter 2026 are in, and we've rounded up the 10 looks that impacted the runways from New York to Paris. While skin felt clean and minimal, eyes took a darker turn with "tired girl" smudged liner and the viral "indie sleaze" smokey shadow. The essence of ease continued with undone hairstyles and short, bare nails, but berry blush and blush draping earned their place as a focal point, drawing attention to lips and cheeks. Ahead, discover the data-backed insights from Trendalytics—from the +160% rise of the side part to the return of pastel shadow—that you won't want to miss this year. 

1. Clean Skin

Clean skin (2B TikTok views) was undeniably a defining beauty trend this season, appearing on the runways at shows such as Christian Dior and TWP. Fresh, soft skin paired with minimal makeup felt effortlessly chic, leaning into the French-girl beauty aesthetic currently gaining traction online with more than 2 million views on TikTok. Clean skin was seen paired with smudged eyes and soft-bitten lips, too.

2. Berry Blush

From New York to Paris, berry-toned blush emerged as a standout runway trend. At shows including PatBo, Ralph Lauren, and Simone Rocha, models wore blush that created a youthful, naturally flushed effect. Blush draping (+50% in Social Buzz) also made a statement—notably at Annie’s Ibiza—swept across the cheeks, nose, and temples. Berry blush hues like peach blush (+58% to LY), pink blush (+26% to LY), and mauve blush (+65% in Market Adoption) were equally prominent across the season’s collections.

3. Smokey Eyes

Statement-making smokey makeup (+80% in Social Buzz) had a moment across runways appearing at Gucci and Carolina Herrera. Models wore heavy black eyeshadow, giving a dramatic effect, while some iterations leaned into the “tired girl” look, up +214% in searches to last year. Smudged, lived-in eye looks were especially prominent in London and Milan, with standout examples at Fendi and Burberry.

Want more trends? Download the full report of Trendalytics' insights below. 

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