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Just the Data: Nail Art

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This year, we’ve seen nail trends transform from minimalistic to bolder than ever through dramatic colors, eye-catching embellishments, and metallic chromes.

Embellished Nails

  • Searches for Embellished Nails are +24.6% to last year and growing steadily
  • Items like pearls, sequins and gemstones are most commonly used to create this adorned nail look
  • Searches for Pearl Manicure are up +84.7% to last year
  • There are 262 products in the market for Rhinestone Nails, with an average of 3,281 weekly searches and up +10.1% in the last 30 days

Chrome Nails

  • A high search volume trend, searches for Chrome Nails are +250.5% to last year
  • Chrome nails are one of the hottest trends at the moment and were seen during NYFW at notable designers like Tommy Hilfiger
  • Social buzz for Chrome Nails is +777.8% to last year
  • Megan Fox and Machine Gun Kelly sported the look with matching chrome nail art shown in their engagement photos on Instagram
  • Kourtney Kardashian and Dua Lipa have added their twist to chrome nails by mixing in colors like gold and black

Glazed Donut Nails

  • Popularized by Hailey Bieber and her most recent Met Gala nails, this sophisticated nail look was seen everywhere this summer
  • This nail trend went viral and we can see that when looking at the data - extremely high average weekly searches at 54,292 and are up +26,931.6% and growing at an accelerated rate
  • Rebecca Minkoff’s SS23 presentation at NYFW included this chic nail trend with some crystal gemstones for an added accent
  • #GlazedDonutNails has over 110 million views on TikTok
  • Just in time for fall, Hailey Bieber has revamped her look by trading the classic white base for a warm chocolatey brown, recoining the term to “Chocolate Glazed Donut Nails”.

Velvet Nails

  • Another TikTok trend, #VelvetNails has 7.8 million views
  • This chic velour-like look is perfect for those looking for a warm and cozy look for the fall and winter seasons
  • We are seeing more products being introduced into the market with an increase of +50% in last 30 days and social buzz up +300% to last year

French Tip

  • While this isn’t a new trend, we are seeing many updates to the simple french manicure as this classic style takes a grungier approach with dark tones and metallic chromes for the fall
  • With a high search volume of 48,266 average weekly searches, French Tip is +52.1% to last year
  • This trend is a Safe Bet and will continue to grow over the next year with a 70% confidence

Trending Colors

  • We are starting to see celebrities and influencers change their nail looks to transition into fall with dark shades of green and chocolate brown –– or even a combination of both with Kendall Jenner rocking her Matcha Latte colored nails
  • Chocolate Nails has been trending on social media, its +600% compared to last year - which makes sense that we would see an increase in products with +30% in the last 30 days
  • We are seeing high searches for Dark Green Nails begin to increase with +11.7% compared to last year and 6,320 average weekly searches

But we may begin to see this dark shade of green take the spotlight - Hunter Green Nails are +49.4% to last year