Just the Data: Nail Art

This year, we’ve seen nail trends transform from minimalistic to bolder than ever through dramatic colors, eye-catching embellishments, and metallic chromes.

Embellished Nails

• Searches for Embellished Nails are +24.6% to last year and growing steadily
• Items like pearls, sequins and gemstones are most commonly used to create this adorned nail look
• Searches for Pearl Manicure are up +84.7% to last year
• There are 262 products in the market for Rhinestone Nails, with an average of 3,281 weekly searches and up +10.1% in the last 30 days

Chrome Nails

• A high search volume trend, searches for Chrome Nails are +250.5% to last year
• Chrome nails are one of the hottest trends at the moment and were seen during NYFW at notable designers like Tommy Hilfiger
• Social buzz for Chrome Nails is +777.8% to last year
• Megan Fox and Machine Gun Kelly sported the look with matching chrome nail art shown in their engagement photos on Instagram
• Kourtney Kardashian and Dua Lipa have added their twist to chrome nails by mixing in colors like gold and black

Glazed Donut Nails

• Popularized by Hailey Bieber and her most recent Met Gala nails, this sophisticated nail look was seen everywhere this summer
• This nail trend went viral and we can see that when looking at the data - extremely high average weekly searches at 54,292 and are up +26,931.6% and growing at an accelerated rate
• Rebecca Minkoff’s SS23 presentation at NYFW included this chic nail trend with some crystal gemstones for an added accent
• #GlazedDonutNails has over 110 million views on TikTok
• Just in time for fall, Hailey Bieber has revamped her look by trading the classic white base for a warm chocolatey brown, recoining the term to “Chocolate Glazed Donut Nails”.
  
  

Velvet Nails

• Another TikTok trend, #VelvetNails has 7.8 million views
• This chic velour-like look is perfect for those looking for a warm and cozy look for the fall and winter seasons
• We are seeing more products being introduced into the market with an increase of +50% in last 30 days and social buzz up +300% to last year
  

French Tip

• While this isn’t a new trend, we are seeing many updates to the simple french manicure as this classic style takes a grungier approach with dark tones and metallic chromes for the fall
• With a high search volume of 48,266 average weekly searches, French Tip is +52.1% to last year
• This trend is a Safe Bet and will continue to grow over the next year with a 70% confidence
  
  

Trending Colors

• We are starting to see celebrities and influencers change their nail looks to transition into fall with dark shades of green and chocolate brown –– or even a combination of both with Kendall Jenner rocking her Matcha Latte colored nails
• Chocolate Nails has been trending on social media, its +600% compared to last year - which makes sense that we would see an increase in products with +30% in the last 30 days
• We are seeing high searches for Dark Green Nails begin to increase with +11.7% compared to last year and 6,320 average weekly searches

But we may begin to see this dark shade of green take the spotlight - Hunter Green Nails are +49.4% to last year