August 2025 Top Trends | Trendalytics Co

From "Jet2 holiday" looks to sculpted faces, these are the August 2025 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.

Euro summer isn’t over yet! We’re noting these end-of-summer trends as ones that will continue to make a splash into next year. Silk headwraps are up +221% to last year and continue to be a go-to accessory; sheer midi skirts (+55% to LY), sequined maxi dresses (+205% to LY), and the Pucci dress (+117% to LY) are top selling styles for the season, too, that are perfectly fit for a beach club photo opp.

When the classic “light blue button-down” feels tired, men update tried-and-true silhouettes in fresh colors and prints. We saw this begin with terms like mens striped shorts (+47% to LY) exponentially grow this summer. And, emerging trends like the mens houndstooth shirt (+69% to LY) alongside the plaid tie (+29% to LY) and plaid flannel shirt (+70% to LY) feel like appropriate updates for next season.

Consumers remain interested in soft sculpted looks whether accomplished via makeup or cosmetic procedures. For example, cheekbone contour is an emerging trend up +175% in searches to last year, and the contour makeup brush (+96% to LY) is a top selling product used to achieve the look. As for trending enhancements, there is heightened interest in volufiline (+100% to LY)––a topical used to plump and add volume to the skin––and mid face lifts (+85% to LY), too.

The back-to-school season has parents preparing for winter this month. Searches for boots, such as boys snow boots (+47% to LY) and faux fur boots (+122% to LY), are gaining momentum. Other winter-worthy pieces like the girls peacoat (+191% to LY) and fuzzy backpack (+474% to LY) are growing in demand within Childrenswear.

To learn more about trends that are growing — and dying, please contact hello@trendalytics.co.