July 2025 Top Trends | Insights by Trendalytics

From men's shoe closets to valued makeup, these are the July 2025 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.

The boho chic (+138% to LY) aesthetic continues to hold reign on the Womenswear market. For example, lace skirt outfits are up +81% in searches to last year, often paired with statement-making waist chains (+72% to LY). And, silk lingerie (+64% to LY) pieces like the slip dress or lacy bralettes add a feminine touch to tougher Western looks.

Boots are back in when it comes to Men’s footwear; Chelsea boots (+28% to LY) are on the rise alongside Tabi boots (+13% to LY) by Maison Margiela. Mens snakeskin shoes (+12% to LY) are growing in the market, whether in a boot or loafer; and for a sporty every-day shoe, the Salomon XT-6 is a top pick, up +72% in searches to last year.

Consumers are hyper-aware of what they are putting on their skin. Products like vegan foundation (+169% to LY), cruelty free makeup (+147% to LY), and non-comedogenic makeup (+82% to LY) are experiencing increased search volumes. Currently having a moment in the beauty space, Chinese beauty is up +249% in searches to last year, especially when it comes to plant-based formulas.

Jeans are a Childrenswear favorite for their durability and easy styling. Current denim favorites in the market include drawstring jeans (+82% to LY), bubble jeans (+67% to LY), camo jeans (+50% to LY), and tie jeans (+49% to LY).  

To learn more about trends that are growing — and dying, please contact hello@trendalytics.co.