From Euro-summer essentials to trending eye makeup, these are the May 2025 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.
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Once again, consumers are ready for a Euro summer and are packing trending essentials, too. Polka dots are a reigning pattern this season with polka dot swimwear (+127% to LY) and polka dot maxi dresses (+114% to LY) as top searched trends in the print. For accessories, silk headwraps (+172% to LY) and kitten heel flip flops (+156% to LY) are leading in the market.
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Printed pieces are emerging as a top trend within the menswear market from everyday apparel to intimates. Mens printed sweatshirts featuring logos and interesting graphics are experiencing accelerated growth, up +267% to last year; same goes for mens printed trousers (+56% to LY) from paisley to leopard print. And especially popular are printed boxers (+73% to LY) and mens printed socks (+87% to LY).
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When it comes to makeup, consumers are focusing on the eyes in recent searches. As seen on the runways, frosted eyeshadow (+198% to LY) and smudged eyeliner (+40% to LY) is resonating well within the beauty market. Also on the rise for festival season, neon eyeshadow (+135% to LY) and lower lash mascara (+50% to LY) are performing well.
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This wedding season, there are select favorite styles within childrenswear. The boys pique polo (+54% to LY) paired with boys loafers (+53% to LY) are wedding attire go-to’s whereas the girls eyelet dress (+51% to LY) and girls floral romper (+28% to LY) are proving to be top picks, too.
To learn more about trends that are growing — and dying, please contact hello@trendalytics.co.
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