We’re seeing a shift towards more intentional and unique ceremonies––destinations with a limited guest list turn weddings from a one-day party into an experiential event with loved ones. And, there’s a refreshed excitement around bridal shopping for the complementary occasions of a wedding, too. For example, there’s a growing trend to choose a more playful and personality-showing dress for the reception as well as accessories that feel unique to the bride. From "Guest Of" attire to the Bridal wardrobe, here is what’s influencing getting dressed for weddings and the occasions around the big day in 2025.
what's new: GUEST OF
"Guest Of" apparel is growing within the womenswear market with an increased amount of elevated and modern styles to choose from. On trend silhouettes like the drop waist are seeing increased market adoption while open back and ruffle dresses are top picks, too. Additionally, dresses with built in styling cues like neck scarves, sheer paneling and lace appliques are on the rise while "sunset shades" are set to dominate the color palette for the year to come.
what's new: BRIDAL
With a new excitement surrounding bridal shopping and wedding events, bridal assortments have grown to include mini dresses and various accessories. Embellished and decorated wedding mini dresses are highly desired for post-ceremony activities, including bubble hems and sheer moments. Eye-catching slingback heels and a chic bridal bag are must-haves, too––and don't forget about bridal jewelry and hair accessories like this pearl spine comb from Kyha.
BRAND TO LOVE
Cult Gaia
Known for their high-glam yet whimsical approach to detail, Cult Gaia’s foray into bridal is a natural fit. They’ve become a go-to for fashion-forward dresses for bachelorettes or after-hours, accessories that offer an elevated and cheeky touch of personality, and chic suiting or silk options for other occasions throughout bridal events.
Retrofête
Retrofête is a favorite of party girls for vacations and holidays, so it only makes sense that cool girls want to shop their favorite brand for their big day, too. Noticing this market opportunity, the brand has increased their assortment of white minis and pieces that are perfect for a bachelorette in Ibiza or Tulum––you get the vibe. It’s all about high-shine detail over here.
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