Trend Predictions: Fall/Winter 2024

Looking to the season ahead, we’re expecting staple dressing and natural-beauty enhancing cosmetics to continue—all of which with a twist that taps into the emotional part of dressing, too. Read ahead for the trends that are steadily gaining traction and expected to reach a high this fall.

Key Trends in Tops

Consumers are investing in their wardrobes more and more, looking for quality staples that will last. Currently, the shell top is on the rise seen from retailers like Anthropologie, Loft and Banana Republic. The tie front blouse (+235% to LY) is a continuing consumer favorite and a safe bet trend for the year. Similarly, the leopard top (+399% to LY) is experiencing accelerated growth rates thanks to the buzz around leopard print for the fall/winter season. Crew neck cardigans, seen at the FW24 shows—think Prada and Longchamp—are up +123% in searches to last year. An up-and-coming trend, the fisherman sweater is seeing +125% market adoption to last year and making a statement on social media with over 10M views on TikTok.

Key Trends in Bottoms

Transitional bottoms are beginning to trend in searches—noting boxer variations, the coolest iteration of the moment. Boxer shorts, first seeing growth this summer, are up +104% in market adoption to last year. Striped boxer shorts (+365% to LY) and gingham boxer shorts (+600% Market Adoption to LY) in particular are more literal iterations of the look. Similarly, boxer pants are on the rise, up +200% in social buzz and seen from Revolve and Moda Operandi. The key is translating the trends in an elevated manner. Leopard jeans (+2,950% to LY) are a Fall/Winter must-have and it-girl approved trend with over 28M views on TikTok. Other denim pieces like painted denim (+85% Market Adoption to LY) and barrel jeans (+1,135% to LY) are experiencing increased growth as consumers are on the hunt for new and interesting styles within the denim category. 

Key Trends in Accessories

Leather is always the talk of the season, especially when it comes to accessories. Leather bags are up +14% in searches to last year, and we are seeing Loewe bags, Miu Miu purses and the Margaux bag rule in the market. Leopard bags (+198% to LY) are a viral it-item, too—brands like Dior, Christian Louboutin and Jacquemus are hopping on this buzzy trend. As for jewelry, customizable pieces are consumer favorites. Charm jewelry is up +59% in market adoption to last year, making charm jewelry bars a popular experience in stores at the moment. Leather footwear is a must for the colder seasons, and we are seeing studded flats (+90% to LY) and a variety of leather riding boots (+23% to LY) growing in popularity.

Key Trends in Beauty

Beauty trends have centered around a clean skin look with pops of color in the eyes, cheeks or lips. The new “clean skin” is pearl skin—a fresh dewy base—up +438% in social buzz and a TikTok trend with over 127M views. Steering away from matte lipsticks, lip glosses and tinted balms are the new go-to for everyday makeup. Tinted lip gloss is seeing +49% in average weekly searches and high online engagement. Summer Fridays, Versed, Glossier and Rhode are popular brands in this category. The rise in blush products continues, but rather than pinks and peaches, mauve blush is the Fall/Winter favorite seeing +86% market adoption to last year. Colorful mascaras made a statement over the summer and navy mascara (+21% to LY) is an emerging trend sure to grow to fruition in months to come. As for nails, deeper tones are favored, such as chocolate nails (+62% to LY).

Key Trends in Hair

Hair trends have been evolving, women are opting for sleek looks as opposed to big, attention-catching hair. The micro bob (+63% to LY), an evolution of the French bob and Italian bob, is an emerging trend experiencing accelerated growth with 37M views on TikTok. Slicked back hair styles in buns and ponytails are a continuing trend, up +40% in weekly searches to last year and popularly seen on the runways. Hair colors are sticking to warmer tones like cowboy copper hair (+36,697% to LY) and warm brunette hair (+192% to LY). And, of course, the thermal brush (+313% to LY) is a top styling tool and consumer top-pick with 412M views on TikTok.

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