Swim Week Trends 2025

This Miami Swim Week featured an array of re-invented and surprising pieces—think metallic accents, mermaid-approved styles, and the return of retro swimwear classics. Swimwear is undoubtedly feeling fresh with the introduction of swim cardigans, matching headscarfs, and an unexpected rich color palette. Below, discover the top trends from the Miami runways that are sure to resonate with customers over the year.

HIGH-SHINE

Shimmering swimwear pieces proved popular at Miami Swimweek in a variety of iterations; gilded fabrications in shining golds as well as metallic hardware accents––like belts and chains at Palondré––added sun-worthy shine. All over sequins looks from sequin bikinis (+336% to LY) to sequin cover ups—note Oséree—upped the glam factor with a fresh-feeling finish.

ARTISANAL DETAILS

Artisanal details updated traditional swim silhouettes with head-turning beading, embroidery, and embellishments. Oceanus and Leslie Amon executed this trend beautifully with extravagantly beaded bikinis, up +45% in market adoption to last year, and embroidered pieces featuring beach-worthy designs and kitschy prints that included fruits and sardines, too.

MERMAIDCORE

Mermaidcore (+13% in Social Buzz) was undoubtedly a buzzword during Swim Week—mermaid-approved pieces saturated the runways with reimagined tropical motifs, shell bikinis (+105% in Market Adoption), starfish prints (+13% in Market Adoption), and crochet bikinis (+21% in Market Adoption), too. Brands like Oceanus and the Salty Mermaid curated deep-sea inspired pieces, often seen in shades of blue such as turquoise (+7% to LY) and cobalt (+67% to LY).

SKIRT SETS

Within cover-ups, matching shirt and skirt sets proved to be the new classy go-to within resortwear. Both knit maxis and printed wrap skirts were paired with a variety of tops like an oversized, collared button up shirt, easy to pull over a wet bikini and beach-to-bar approved, notably seen at Sigal.

RETRO-REWIND

Retro-feeling swimwear and accessories brought a modern nostalgia to the runways. Striped bikinis (+38% to LY) and polka dot bikinis (+187% to LY) felt preppy and Euro-summer approved, often featuring a matching headscarf (+48% in Social Buzz) and swim cardigan for extra sun coverage. Also, swim shorts (+9% in Market Adoption) and skirts (+19% in Market Adoption) reminiscent of the sixties made an appearance at Montce and Monday Swimwear.

RICH HUES

The color palette during Swim Week was full of rich hues typically reserved for Fall; we saw a plethora of burgundy bikinis (+150% in Market Adoption) and cover ups at Shan, Oh Polly, and Montce. And with a variety of animal print bikinis (+38% in Market Adoption) giving “mob wife”—like at the Salty Mermaid show—chocolate brown (+48% in Market Adoption) and rust (+14% to LY) were standout colors, too.

SUBTLE STRAPS

Straps were statement-makers across the board in swimwear. We saw double strap bottoms at Montage that gave the illusion of wearing two bottoms (+18% in Market Adoption), and peek-a-boo thong straps at Oh Polly. Halter swimsuits (+13% to LY), asymmetrical pieces, and monokinis (+15% in Market Adoption) featured subtle straps that elevated each look without feeling over the top.

To learn more about trends that are growing — and dying, please contact hello@trendalytics.co.