Swim Week Trends 2023

During Miami Swim Week's first June showing, designers introduced both in-season collections as well as those that will be set to hit the market in Resort and Spring 2024. With that in mind, take note of the three themes that will begin to resonate and continue to evolve throughout the year.

Sporty

1. BLUE SWIMSUIT

+5% to LY

Low Discount Levels

2. CONTRAST STITCHING

+87% to LY

+4% Market Adoption

3. MESH BIKINI

2K Average Searches

61% Products at Full Price

Romantic

1. RUCHED SWIMSUIT

+100% Social Buzz

Most Saturated in Luxury

2. WATERCOLOR

+3% Market Adoption

12K Average Searches

3. PEARL BIKINI

Most Saturated in Luxury

Top Brand: Cult Gaia

Retro

1. HIGH LEG BIKINI BOTTOM

+12% Market Adoption

500+ Products in the Market

2. BLOOD ORANGE

32K Average Searches

94% of Products at Full Price

3. MISMATCHED PRINTS

+4% to LY

Most Saturated in Luxury

Colorways

For more information on Resort 2023-2024 trends, click here to download a sample of our report.

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