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Ingredients Report 2024

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Ingredient trends are leaning towards a holistic approach as consumers are straying from chemically manufactured products in lieu of natural ingredients to include in their wellness and beauty routines. With that being said, the key is that they must actually work––bridging nature and science together.

Below discover the top 5 trending ingredients for 2024 or click here to download the full report for access to all 10 ingredients backed by Trendalytics data.

01. Magnesium

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Magnesium is a naturally occurring mineral that is crucial to the body’s function and overall health. Magnesium supplements and sprays are essential when it comes to boosting energy levels, maintaining healthy blood sugars, improving bone strength and overall heart health. This mineral is also an effective anti-microbial and has been proven to help anxious/depressive moods with its calming ability and ensure better sleep.




02. Castor Oil

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Castor oil, produced from castor plant seeds, is rich in fatty acids and acts as a humectant in which the oil traps water within the skin and can be found in hair, skin and cosmetic products. Because of this characteristic, castor oil is an excellent moisturizer, promoting smooth skin and hair growth while combatting dryness and issues related to dandruff and split ends. This ingredient is also an anti-inflammatory, meaning it reduces redness and swelling in the skin––excellent for sunburn care, too




03. Turmeric

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Turmeric spice adds flavor to any food, but it also has incredible health benefits. Turmeric, also known as curcuma longa, has been proven to help arthritis and digestion when ingested due to its anti-inflammatory and anti-oxidant properties. This is also a popular ingredient within skincare as it gives the skin a natural glow while fighting dark spots, wrinkles, acne, scars and even topical dermatits, leaving the skin more even in tone and offering moisturization.




04. Rambutan

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Rambutan is a fruit native to Southeast Asia that is rich in Potassium, Vitamin C, and acts as a potent anti-oxidant. Eating this fruit aids in blood circulation, immune health and even weight loss. When it comes to skincare, rambutan is a natural––and more gentle––alternative to retinol as it regulates cell turnover and improves the appearance of fine lines and wrinkles. This ingredient locks moisture within the skin providing a natural glow.





05. Rosemary

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Salvia rosmarinus is a fragrant shrub with blue and lavender flowers, native to the Mediterannean hills. Rosemary is used in perfumes and essential oils for its aroma and has been proven to boost the immune system, reduce muscle pains and improve brain functions as well as moods. Rosemary also improves scalp health and hair growth as it contains carnosic acid which heals nerve-endings and rejuvenates the nerves in the scalp, resulting in increased hair growth.



To learn more about trends that are growing — and dying, please contact