Paris Fall Comp Shopping Report

This season, our Fashion + Beauty Director headed to Paris to delve further into the European market. As we know, the American market always seemed to follow in the footsteps of Europe pre-social media––as inspiration has become more global, it begs the question if that sentiment remains the same. Below, read on to see what's on the rack in Paris compared to New York.

MACRO-MOVEMENTS

Shopping in the U.S. right now almost feels like you’re entering a costume department––sections feel very literal and starkly contrasted to each other. In the U.S., there are two major themes happening: boho chic & an old-money prep. While key items in these aesthetics are present in Paris, sections seemed to flow and feel more natural––they tapped trends like ruffles, sports-inspiration, and suede in a way that could more seamlessly fit into anyone’s personal style.

what's new: ON THE SHELVES

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