Early Fall Comp Shopping Report
We took to the streets of New York to discover what’s made its way on to the Womenswear shelves for the early fall season. Read on to see what's translated from the runway to the shops, or click here to to learn more in our comprehensive report.
MACRO-MOVEMENTS
Make Moves
This season, we’re seeing athletic inspiration transcend a jogger or drawstring closure to reach a new level with actual sports-inspiration (think jerseys and rugby sweaters) that mimic society’s growing love for global sports, a prep approach a la Celine, as well as a cool approach to the utility aesthetic that feels equally futuristic as it does nostalgic––consider bubble hem bomber jackets, vests, and cargo pocket mini-skirts.
Age of Elegance
While there’s an undertone of preppy sports-inspiration that reigns through both the athletic and elegant themes, we’re seeing minimalism a la The Row or Bottega Veneta mix with a classic “old money” aesthetic––think tweeds, cardigans, and pinstripes for a dose of prep. Plus, the boho chic aesthetic (courtesy of Chloé) was one of the most prominent on the shelves––with that being said, it’s a very elegant take on boho through waterfall ruffles, loose fitting dresses, and the return of the blouse.
what's new: ON THE SHELVES
Ready to learn more? Be sure to set up a demo to learn more about Trendalytics' platform capabilities.