Macro-Trends + Aesthetics to Note for 2024
While aesthetics and "cores" may be new to the mainstream, they've been a staple in the world of forecasting as the go-to way to "storytell" what's going on in the fashion industry and our culture as a whole. Discover the need-to-know cores to focus on in the year ahead, supported by Trendalytics data.
Kitsch of it All
TO THE CORE
Between the rise of grandpacore––think eclectic items and not-so-sexy pairing––and conversational names (think nails named after food or haircuts after animals), storytelling is key to style.
BRAND SPOTLIGHT: LOEWE
Heritage luxury house Loewe injected a dose of fun into their collections with bags mimicking a melon, oversized floral appliqués, and hyperreal graphics.
Camp was key in film with releases like Barbie, Wonka, and Sofia Coppola’s Priscilla.
If you were anywhere on social media last year, “girl” trends (i.e. “girl dinner” or “we’re girls!”) defined the latter part of the year.
CHILDHOOD VS. DECADES
Oftentimes when we review collections or seasons as a whole, there’s a singular decade that stands out; now, that’s less of the case. Overall, we’re seeing designers seek refuge through sweet memories of simpler times.
This hyper-feminine, romantic trend is all about unshamedly reclaiming what it means to be a woman.
World at Large
BEST OF THE BEST
Especially in beauty and wellness, consumers are tapping into the “best of the best” practices from around the world: Russian manicures, Japanese scalpcare, Korean skincare, and so on.
Younger generations are increasingly becoming active participants within politics and social issues by standing up for what they believe in even from across the globe.
TikTok’s algorithm has taken social media one step further, spreading trends from Japan to LA to Paris like wildfire and creating a oneness of what’s "cool".
RECESSIONCORE VS. OLD MONEY
Equally, consumers are being hesistant when it comes to over-purchasing while also being infatuated with high society. While seemingly different, both equate to smart, slow shopping and opting for staples.
OUT: REINVENTING THE WHEEL
What’s old is new again as designers focus on ways to update the tried-and-true categories like denim or key staples (i.e. white button down or flats).
THE CASE FOR EASE
From style to wellness and where we live, there’s a need to not overcomplicate–we want ease, beauty + simplicity.
Rather than trends sparked solely within one market, we’re seeing universal trends––for example, blokecore may seem geared towards menswear but is actually across customers.
BRAND SPOTLIGHT: TANNER FLETCHER
Started by Tanner Richie and Fletcher Kassel, Tanner Fletcher is a Vogue CFDA-nominated label based in NYC that’s grown in popularity for their universal approach to design and marketing.
Colors like “neutral pink” and “ice blue” are no longer feeling assigned towards one specific gender.
The Magic Touch
IT’S TAYLOR’S WORLD
Taylor Swift is not only a popstar but a mega-influencer, too. Her tour sparked its own set of trends with booming search data––essentially, anything she touches turns to gold.
While the element of virality makes sales soar and trends spread like wildfire; it also causes burnout much quicker than in the past.
Celebrity ad campaigns have taken a backseat to stars starting their own brands in beauty, fashion and wellness.
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