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Color Forecast 2024

Screen Shot 2023-08-10 at 1.51.17 PM-1Discover the most important colors to note for the upcoming year, broken down by season and supported by Trendalytics data. Plus, you can download the full report here that includes Trendalytics data, runway references, and macro-influences. 

Spring/Summer 2024

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For the Spring/Summer season, punchy hues backed to sweet pastels reign supreme. This year, we can expect red's prevalence from FW23 to continue is an updated shade while teal, citron, and apricot make a stance as important hues.

Fall/Winter 2024

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For warmer hues, turmeric and cinnamon red are key while midnight plum, grey-toned blue and charcoal cover the cool tones. Plus, we're expected to see a lighter toned green, such as this matcha shade from Erdem, as a key player. 

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