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Ingredient Trends Set to Dominate 2023

Based on our predictive data, here are the top 10 ingredients set to dominate beauty, health & wellness in 2023.

Download the full report here.

01— Winter Cherry

Winter Cherry is an antioxidant rich plant whose leaves have been used in medicine for over 4,000 years. Winter Cherry has anti-aging properties, fighting blue light exposure and reducing fine lines, uneven skin tones and hyperpigmentation. The antioxidants in this herb boost circulation in the skin, allowing for a radiant glow.

02— Snail Mucin

Snail Mucin is a thick fluid with a slimy texture that is released from a snail when it is agitated and is a popular skincare ingredient. Snail Mucin is going viral on TikTok as this substance moisturizes skin, promotes collagen production and aids in skin healing as well as regeneration without clogging pores. This ingredient is the perfect addition to any acne skincare routine.

03—Rosemary Oil

Rosemary Essential Oil is derived from the aromatic herb Rosmarinus Officinalis, known for its fragrance and energizing properties. Rosemary Oil is used in skincare, haircare and wellness as it is known to increase hair growth and reduce inflammation.

Don’t miss out on the other seven ingredient trends.

Download the full report here.

To learn more about trends that are growing — and dying, please contact