June 2024 Top Trends

From athleisure to sweet summer makeup looks, these are the June 2024 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.

Athleisure that can be worn to the gym and out on the town is currently a hot topic among consumers. Yoga jumpsuits are on the rise, seeing market adoption up +650% to last year–– noting Alo as a key brand. Womens Adidas shorts (+52% to LY) and striped track pants (+124% to LY) are emerging trends seen from the street-style set. Soccer jerseys (+46% to LY) are becoming popular athleisure tops as seen across New York City.

Reinvented pieces are signaling a shift within menswear. For example, the loden jacket is an emerging trend, up +60% to last year. Mens leather clogs (+20% to LY) and mens ascots (+20% to LY) are new trends growing within the market. Mens suede vests (+9% to LY) are making a comeback too, most saturated in the luxury market.

This summer, makeup looks are drawing inspiration from fruit specifically. Strawberry makeup is +2,676% to last year and still holding strong from last summer. Peach makeup (+88% to LY) and cherry makeup (+228% to LY) are emerging looks while juxtaposed with grunge makeup, up +56% to last year in searches.

Trending boys tops are across the board this season from sporty to casual to family photo ready. Poplin shirts an emerging trend up +39% to last year in searches. Football jerseys (+67% to LY), unsurprisingly, are a safe bet trend for the year as well as camo shirts (+57% to LY) and car shirts (+57% to LY), too.

To learn more about trends that are growing — and dying, please contact hello@trendalytics.co.