July 2024 Top Trends

From vintage pieces to festival makeup, these are the July 2024 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.

Current trends within womenswear feel vintage with a modern twist. The polka dot maxi dress (+28% to LY) and drop waist dress (+176% to LY) are nostalgic must-haves with accessories like French pins (+27% to LY) and brown kitten heels (+193% to LY) making more and more appearances in the market.

A quintessential piece to any man’s wardrobe is a watch. At the moment, Patek Philippe watches (+5% to LY) are re-emerging in the luxury market, with gold watches (+21% to LY) as a consumer top pick. The whoop watch (+154% to LY) and running watch (+56% to LY) are fitness pieces that are a must-have for the summer.

Festival season is in full swing, bringing slightly outlandish makeup to the forefront. Currently, alien beauty (+598% to LY) is a safe bet trend experiencing increased market adoption. Metallic eyeliner (+32% to LY), liquid illuminator (+202% to LY) and magnetic lashes (+9% to LY) are festival makeup favorites this summer, too.

Stripes are having a moment in the childrenswear market. For example, the striped skirt (+22% to LY) and stripe top (+22% to LY) are emerging trends while striped jeans (+93% to LY) and stripe pants (+107% to LY) are safe bet trends for the year.

To learn more about trends that are growing — and dying, please contact hello@trendalytics.co.