While suncare is always a hot topic in the summer months, this has been steadily growing throughout the year and reaching a high within peak season. We’re seeing fresh innovations in the market as assortments are up +18% to last year with brands like Shiseido, Coola Suncare, Neutrogena and Solara Suncare proving to be top sellers in this category. This is a steadily growing conversation via social media with over 1B views on TikTok.
Suncare methods have multiplied through the years—currently with 4.8k products in the market—allowing consumers to choose their preferred sunscreen formula. Sunscreen oil is currently a safe bet trend, up +43% to last year, and a popular product on TikTok with 1.5M views on the platform. In the past, this hasn’t been a product known for safety, but brands are finding ways for consumers to still get the same sexy, oiled look while offering up sun protection, too. Top selling sunscreen oil brands include Supergoop!, Coola Suncare, Sun Bum and La Roche Posey. Sunscreen mist is +13% in market adoption to last year and the go-to option for consumers that want an easy and quick application. This isn’t your typical aerosol application as the spray is done in an environmentally safe way that can be rubbed in after applying. Sunscreen gel is on the rise too, +16% to last year, with Kopari as a notable brand, and this is a formulation to watch for next year.
When it comes to SPF and beauty, consumers are on the hunt for quality multi-use products. For example, SPF makeup (+153% to LY) is highly desired and having a moment on social media with 120.4M views on TikTok. Tinted SPF (+84% to LY) and SPF foundation (+23% to LY) are suncare-makeup favorites popularly seen by Bare Minerals, Bobbi Brown, Tower 28 and Kosas. Consumers are eyeing products that provide coverage that won’t clog pores during days at the beach. Other multi-use products like SPF serum (+32% to LY), SPF moisturizer (+22% to LY) and SPF lip balm (+31% to LY) are growing in the market, efficiently nourishing and protecting the skin all at once. Lip products are a growth category within beauty and should be one to watch when it comes to suncare, too.
Along with body and skin suncare, consumers are also on the hunt for products that will protect their scalps and hair. Conversations around scalpcare (+13% to LY) have been growing throughout the last year and we are seeing this manifest in a variety of product options. Scalp sunscreen is a top seasonal trend experiencing +12% market adoption to last year. Additionally, hair sunscreen is on the rise, up +23% to last year in searches. Hair sunscreen protects colored and treated hair from UV rays, deterring hair damage and discoloration—note Coola Suncare’s Scalp and Hair Mist Sunscreen. As a whole, the hair market has been focusing on health from root-to-tip, so we can be assured that innovation for both scalp and “strandcare” against the sun, salt, and humidity will continue to rise.
To learn more about trends that are growing — and dying, please contact hello@trendalytics.co.