NFL Girls’ Game-Day Style Trends 2025 | Trendalytics Co

Football season has officially begun—discover the top game-day trends happening within Womenswear and the notable tastemakers in the NFL.

PATCHWORK PIECES ARE ON THE RISE

Patchwork (+28% to LY) pieces are on the rise, like the patchwork jacket, up +8% in market adoption to last year—note Kristin Juszczyk’s (1.2M Followers) use of patches on jackets, tops, and skirts. Kristin, a designer, plays with patchwork and deconstructed pieces to elevate and personalize otherwise standard NFL merch, making her one to watch on game days.

THE VARSITY JACKET IS A RETURNING IT-ITEM

There’s nothing more classic than a varsity jacket on game day, up +22% in market adoption to last year. Seen last season, Alix Earle (4.5M Followers) sported a vintage-feeling Dolphins varsity bomber puffer jacket, expected to continue to grow in popularity this year, too, in both game day wear and Fall/Winter street style.

KNEE-HIGH BOOTS ARE A GAME-DAY STAPLE

Other than trending sneakers—like Adidas Sambas or suede sneakers—knee high boots (+23% in Market Adoption to LY) are a game-day staple. Think tall cowboy boots or pointed toe heeled boots paired with shorts, mini skirts, and even leggings. Brittany Mahomes (2.1M Followers) often opts for a knee-high boot look in the Chief’s bold red hue. Not only do tall boots help keep game day goers warm, but they also elevate any sporty look.

FOOTBALL TEES AND JERSEYS ARE GAME-DAY APPROVED

Football tees and jerseys are another classic item making a comeback. For instance, Claire Kittle (399K Followers) was spotted wearing a fashion-driven football jersey (+45% in Market Adoption to LY) last season, and many NFL girls are experimenting with jersey looks—think cutting them in half or styling them in a juxtaposed manner. Football tees (+27% in Market Adoption to LY) with team logos, player graphics, and more are also expected to continue to saturate the market.

DENIM SHORTS ARE HAVING A MOMENT

Denim shorts are having a moment in game day fashion. Oftentimes the star of the Chiefs games, Taylor Swift (282M Followers) is notable for her array of denim shorts—a current top market mover—when it comes to football game looks. She’s been seen sporting embellished denim shorts full of sparkles and more classic silhouettes, too. And, bermuda shorts have been on the rise as well seen on influencers like Kristin J.

HEADWEAR ACCESSORIES ARE ONES TO WATCH

When it comes to accessories, headwear is one to watch. NFL baseball caps (+20% to LY) are an easy addition to any game day look with an array of logos and styles to choose from. Wide headbands (+7% in Market Adoption to LY) are on the rise, too, as seen on Olivia Culpo (5.5M Followers) last season—not only is this a trendy look, but it’s also functional for the colder months of football season.

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