February2026 Top Trends | Trendalytics Co

From preppy styles in menswear to Gen-Z hair styles, these are the February 2026 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.

Ahead, read on for a brief recap, and download our full, data-backed report here.

The street-style set is giving rise to runway trends, as seen at CPHFW and NYFW so far. Asymmetrical blouses (+342% to LY) and funnel neck jackets (+875% to LY) are key silhouettes this season. As for accessories, equestrian boots (+115% to LY) and bowler bags (+154% to LY) continue to be standouts in the market. 

Preppy styles are gaining traction in the Menswear market. Top performing shirt styles include the mens fitted polo (+25% to LY) and mens stripe shirt (+40% to LY), often paired with mens slacks (+49% to LY). Vintage-inspired baseball hats are a notable accessory, up +107% in searches to last year.

We are seeing interest in hair treatments and coloring, especially among the younger generations. The zoomer perm is up +1,939% to last year, a Gen Z approved style with faded sides and curly a top. Raccoon hair (+70% to LY), made popular on TikTok and seen on Alysa Liu in the Olympics, is redefining the emo look. Similarly, gemini hair (+641% to LY) featuring split dyed hair in contrasting colors is in demand as well as color melting hair (+343% to LY), seamlessly blended hair colors.

Sneakers are top-sellers, particularly in the kid’s market. Currently, high tops (+21% to LY) and sneaker mules (+51% to LY) are key trends. Branded styles, like the Vans Authentic (+21% to LY) and Nike Air Superfly (+104% to LY), are seeing significant growth.