From fall manicures to "go for gold" styles, these are the August 2024 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.
In the spirit of the Olympics, we are seeing gold resonate with consumers. Gold button sweaters (+63% to LY) and gold kitten heels (+105% to LY) are top picks within womenswear. And for accessories, yellow gold jewelry (+175% to LY) is a safe bet trend and the two-tone bracelet (+76% to LY) is an emerging go-to for jewelry collections.
As the fall season approaches, we are seeing a variety of colder weather styles hit the menswear market and garner customer attention. For example, the mens wool cardigan (+21% to LY), mens leather jacket (+7% to LY) and cashmere pants (+151% to LY) are it-items to watch along with the newsboy cap (+5% to LY).
Beauty trends are shifting as the fall season approaches, and we are seeing more edgy beauty trends grow once again. Emo eyeliner (+123% to LY) is an emerging trend while vampire skin (+29% to LY) is a safe bet trend, too. Color mascara (+21% to LY) and metallic eyeliner (+43% to LY) have proved consumer favorites, too.
Tee shirts are always a safe bet and popular item within childrenswear. USA t-shirts (+62% to LY) are having a moment––thanks to the Olympics––seen at Old Navy. Football tees (+50% to LY) are trending in boys for the upcoming fall season while strawberry t shirts (+55% to LY) and leopard t shirts (+47% to LY) are resonating in girls apparel.
To learn more about trends that are growing — and dying, please contact hello@trendalytics.co.