Upon first glance, the Spring/Summer 2025 season may not be dubbed the most exciting––here’s the thing: it’s all in the details and storytelling.
The collections tell the thoughtful story of our society at the moment––looking for an avenue to break free from constraints, seek meaning, and live a life of intention and simplicity while balancing a need to stand out and be creative. What a world, right?
Colors leaned towards clean pastels and rich jewel tones, leading aesthetics upheld a range from minimalism to avant-garde and sporty, and beauty dialed back on overbearing looks and created a statement through one singular “wow” moment within the look.
Ahead, read on for our key items to know within ready-to-wear, accessories, and beauty, backed by Trendalytics data––or click here for access to the full report.
MACRO-MOVEMENTS
Undone Basics
Basics are anything but this season––moving past the “wearable wardrobe” concept that came into fruition last year, designers are taking it one step further by adding an element of interest to closet staples––this can range from a “pre-styled” look (think layering done for you), hidden zips and ties that shape an item upon desire, an eye-catching collar, or a playfulness achieved through fabric and color mixing or cutouts. What’s interesting is this wasn’t just done within the range of minimalistic brands, but those who lean sportier and more outlandish took a turn here, too.
Aquarian Romance
As expected, a flirtation with the bohemian aesthetic was here to stay after the splash it made from Chloé last season–-with that being said, this wasn’t a “one-size-fits-all” approach. Designers tapped signatures of the aesthetic––think waterfall ruffles and dreamy chiffon––and added romantic, fairytale-like twists with florals, clean pastels, and lace. The key here is softness that doesn’t need to feel so much like a costume––tap the Aquarian lens and support it with your own romantic spin on the look.
It's a Man's World
The idea of genderless fashion has been on the rise in recent seasons––and this time, it’s taken on a new lens. Instead of a fluid approach, designers took a literal one by recreating signature menswear for their womenswear collections––proving anyone can wear anything. In New York, this took a sporty approach and it evolved to more elevated takes recreating suited looks through tailoring as well as the approach to styling with ties, minimalistic beauty looks, and slicked hair bringing the entirety of the theme together. We can expect this trend to continue as brands apply their own lens to key items in this trend as well as use this idea for marketing campaigns.
Break the Rules
This aesthetic is all about breaking free from the confines of society (just like “It’s a Man’s World”). Online, we’ve been seeing the rise of styling theories such as “the wrong jacket” or “the wrong shoe” rule as a way to look “cooler” and more unique. This aesthetic also taps into the art-driven themes that we’ve been seeing grow in recent seasons as well as the AI to IRL theme of bringing over-the-top, avant garde ideas into “real life.” Plus, we can also note the influence of vintage––as young consumers seek vintage styles, they can oftentimes be tough to find–-and designers are doing the hard work for you, even if it’s not actually from decades past.
what's new: COLOR
what's new: RTW + ACC
what's new: ACC
what's new: BEAUTY
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