In the fast-moving landscape of 2026, social discovery is an additional indicator alongside the runway as of market success. Our latest report analyzes millions of search and social signals to identify the "Safe Bets" and "Emerging" trends that will define the Spring/Summer season.
The "Margiela Effect" and Tabi Footwear
What began as a niche TikTok fascination in 2024 has evolved into a dominant footwear category. Tabi shoes and Split Toe Shoes have maintained a steady search volume of 3,000 a week, prompting major collaborations between high-fashion and heritage brands like Vans. We analyze why this trend still has room for retail growth.
Prom & Festival: The Seasonal Surge
April marks a critical pivot point for occasion wear. The Mermaid Prom Dress is the season's breakout silhouette within the prom dress category, up +277% in searches to last year. Simultaneously, festival wardrobes are shifting toward texture, with searches for Faux Leather Mini Skirts (+205% to LY) and Lace Shorts (+102% to LY) dominating the Coachella landscape.
Beauty’s 2016 Revival
"2026 is the new 2016" is more than a hashtag; it’s a market reality. Long-wear Foundation searches have skyrocketed +959% to last year as consumers return to full-coverage, and "Full-Glam" looks, moving away from the sheer tints trending during this season in previous years.
Download our full, data-backed report here.