---
title: "Just the Data: Wedding Guest Dresses"
description: Zara | Farm Rio | Target | ASOS | Reformation | BCBGMAXAZRIA Now that lockdown has lifted, weddings are back and bigger than ever. A wave of upcoming celebrations has brides-to-be and guests in need of formal attire–searches for wedding gown and wedding guest dress are up +35% and +367% to last year, respectively. A […]
---

[Trendalytics Blog](https://blog.trendalytics.co)

# [Just the Data: Wedding Guest Dresses](https://blog.trendalytics.co/2021/07/19/just-the-data-wedding-guest-dress)

 Written by [Trendalytics Team](https://blog.trendalytics.co/author/trendalytics-team) | Jul 19, 2021 1:44:15 PM

 

- Now that lockdown has lifted, weddings are back and bigger than ever.
- A wave of upcoming celebrations has brides-to-be and guests in need of formal attire–searches for wedding gown and wedding guest dress are up **+35%** and **+367%** to last year, respectively.
- A **high** volume trend, there are **233K** average weekly searches for wedding guest dress.
- Wedding guest dresses are **new to market** and a** top market mover**—**54%** of new SKUs are out of stock and **27%** of new SKUs are out of stock.
- Styles to note include column dresses (**+94% to LY**), and cowl neck dresses (**+148% to LY**). Butterfly sleeves (**+54% to LY**) and lantern sleeves (**+66% to LY**) are among the most popular sleeve styles this season.
- TL Forecast: Wedding guest dresses are expected to continue growing over the next year with **70% confidence**.

If you’re interested in becoming a [Trendalytics](http://www.trendalytics.co) member and want to learn more about trends that are growing — and dying, please contact [hello@trendalytics.co](mailto:hello@trendalytics.co).

[View full post](https://blog.trendalytics.co/2021/07/19/just-the-data-wedding-guest-dress)

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